Enchanted - NYC

By Jay Jay
I met Gloria, who runs this beautiful store in the upper East Side, at the Nuremberg Fair back in February. It was so great to meet her there and chat with a fellow American, so of course I had to stop by the store and say hello today! The ladies at Enchanted have done so much to personalize the store and make it special. So many of the fixtures are stripped down and re-painted to match the feel of the place. I was really struck by the gorgeous hand-felted tree behind the counter! It just sets the tone for a place that you know is one of a kind. This time, I also got to meet Carolina, who is a Waldorf mom and used to run the school store at the Pasadena Waldorf School for years. I thought her daughter was so lucky to grow up with a metropolitan mom that works with these gorgeous toys all day. It really is special to find a quiet, magical little store in the middle of crazy manhattan. It is a haven for beautiful toys and books, and the perfect place to find a gift. Just as I was getting ready to leave, a woman at the door was hopefully looking in the shop. They let her in even though they were getting ready to close, and she explained to them in a heavy European accent that she was told that she had to come by the store and look around. It's true - even if you don't have kids, this shop is a great place to stop and marvel at the whimsy that has been created. Enchanted Toys - 1179 Lexington Ave (bet 80th & 81st), NYC